April 19, 2024

MTN Nigeria – The chief in telecommunications in Nigeria, and part of a various neighborhood in Africa and the Middle East, our model is immediately recognisable. It is thru our compelling model that we’re in a position to appeal to the appropriate skills who we fastidiously nurture by repeatedly enhancing our employment choices even past reward and recognition.

We are recruiting to fill the place beneath:

Job Title: Specialist – Digital Marketing and Communications, MoMo PSB Commercial

Job Identification: 3064
Location: Victoria Island, Lagos
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager – Brand and Marketing
Division: MoMo Payment Service Bank (MoMo PSB)

Mission

  • Drives and ensures efficient Fintech implementation of constructing robust model fairness and TOMA that may be leveraged for buyer acquisition, retention and incremental utilization  in keeping with Fintech communication technique and in addition ensures  tactical plans are executed to realize Fintech acquisitions and income targets.

Description

  • Develop and execute digital advertising and marketing campaigns throughout a number of channels, together with search engine advertising and marketing (SEM), social media, e mail advertising and marketing, show promoting, and content material advertising and marketing.
  • Collaborate with inside stakeholders and exterior distributors to create partaking and efficient marketing campaign property, reminiscent of advert copies, touchdown pages, and visible content material.
  • Ensure campaigns are launched on schedule and monitor their efficiency all through their lifecycle.
  • Gather and analyze information from varied digital advertising and marketing channels to measure marketing campaign effectiveness, establish traits, and generate actionable insights.
  • Track key efficiency indicators (KPIs) reminiscent of click-through charges (CTR), conversion charges, return on advert spend (ROAS), and buyer acquisition prices (CAC).
  • Prepare common stories and shows to speak marketing campaign outcomes, suggestions, and optimizations to the advertising and marketing crew and related stakeholders.
  • Continuously optimize campaigns primarily based on data-driven insights, aiming to enhance efficiency and drive higher ROI.
  • Conduct A/B testing and multivariate testing to refine concentrating on, messaging, and artistic components.
  • Stay up-to-date with trade traits, rising applied sciences, and finest practices in digital advertising and marketing and apply them to boost marketing campaign efficiency.
  • Collaborate with cross-functional groups, together with inventive, content material, and internet growth, to align digital advertising and marketing initiatives with general advertising and marketing methods and targets.
  • Monitor actions on all MoMo PSB digital contact factors, together with the MoMo PSB Website (dwelling web page and top-level sections) and MoMo model presence on different social networking websites.
  • Assist with creating digital rollout plans and route-to-market methods for all Master model initiatives.

Education

  • Degree in Marketing, Business or any associated self-discipline or its equal.
  • Additional certifications in digital advertising and marketing are a plus.
  • Relevant postgraduate {qualifications} are a bonus.

Experience:

  • 3 – 7 years’ expertise, which incorporates:
    • A minimal of two to three years’ complete expertise in Digital Marketing or an allied area is required.
    • Proven expertise in implementing and managing digital advertising and marketing campaigns, ideally in a data-driven surroundings.
    • Proficiency in digital advertising and marketing platforms reminiscent of Google Ads, Facebook Ads Manager, Google Analytics, and e mail advertising and marketing instruments.
    • Experience in Fintech, banking, or Mobile Money is most popular.
    • Experience working in a world or multinational enterprise with a very good understanding of rising markets is most popular.
    • Passion for digital advertising and marketing and staying up-to-date with trade traits and finest practices.

Application Closing Date
twenty fourth July, 2023 at 11:59 PM.

How to Apply
Interested and certified candidates ought to:
Click here to apply online

Note: Eligible Females and People with Disabilities are inspired to use.

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